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Choice 70 Allergy & Intolerance Tests + DNA Tests

£173.00 (Inc. VAT)

70 Item Allergy & Intolerance Test for 1 person.

Suffering from undiagnosed symptoms and unsure if they are an allergy or intolerance? The Choice 70 is an easy to use home-to-lab test of 70 common allergies & intolerances.

• 35 food intolerance items tested including wheat, fish, milk & meats
• 35 allergen items tested including pollens, nuts, fish & pets
• Easy home-to-lab kit mailed to you in 1-3 business days
• Plus all Choice 70 test features


MyDNA Health Test Kit for 1 Person

The Home-to-lab fitness, nutrition and caffeine reaction health test gives you details on key health markers to help fitness, diet and lifestyle choices.

• Test provides nutrition, caffeine reaction and fitness reports
• Easy at-home test kit mailed to you in 1-3 business days
• Plus all MyDNA test features

Nutritional Therapist Session (Learn More)

SKU: choice70-DNA Categories: , , ,


Get your state-of-the-art Choice 70 Allergy & Intolerance test, plus the myDNA combination of Tests to identify exactly what items you need to avoid for a healthier life and how your DNA shapes your fitness and nutrition.

The Choice 70 Allergy and Intolerance Test:

This test includes the 40 most popular food items for IgG4 Intolerance Testing and 30 of the most popular food items for IgE allergy testing.

The Choice 70 Allergy and Intolerance test uses a small blood spot kit which is posted directly to your door and contains:

The Choice 70

This home-to-lab testing kit analyses against 35 common food intolerance items and 35 common allergens. The test analyses the blood samples against raised IgG4 and IgE antibodies to give you accurate results within 7 working days upon receipt at our laboratory.

Simple & Easy

A testing kit is mailed on purchase and should reach you within 1-3 working days. Included are instructions and everything you need to easily take a small sample and return it to our labs in the envelope provided.


If you suffer from undiagnosed digestive related symptoms such as bloating, stomach pain or diarrhoea to other serious issues such as fatigue or rashes . These could be signs of a food intolerance or an allergy which could be identified by Choice 70.

Our laboratories & Technology

Our state-of-the-art laboratory is located in our UK facility certified according to ISO 9001. We use the latest ELISA testing equipment and the labs are overseen by an expert and qualified team of technicians.

Our laboratories & Technology

The state-of-the-art laboratory is located in our UK facility certified according to ISO 9001. Using the latest testing ELISA equipment the labs are overseen by an expert and qualified team of technicians.

Why IgE & IgG4?

By testing both IgE and IgG4 antibodies we give you a more comprehensive picture of possible causes to symptoms. Raised IgE levels (IgE, short for “immunoglobulin E,” is the antibody that triggers food allergy symptoms) indicate allergy symptoms. Raised IgG4 (Immunoglobulin G) antibodies indicate a food intolerance or sensitivity. IgG4 responses are actually more common than the IgE, which causes an immediate reaction. Read more about IgG4 here.

Your results

The results are generated into an email report (PDF), and includes a comprehensive explanation of the items tested, as well as whether you have allergies to those items.

MyDNA Health Test:

The personalised nutrition, fitness and caffeine reaction report from MyDNA helps you to identify what is causing you to gain weight, what kind of exercise is best for you and how your body reacts to caffeine. This home test kit uses a swab to take a sample of your DNA from inside your mouth which is sent to the labs for sequencing.

Simple & Easy

The easy to use testing kit is mailed immediately on purchase and should reach you within 1-3 working days. In the box, there will be full instructions provided on how to complete the sample in a fast and pain-free manner.

Personalised Nutrition Report

With this report, you can discover the ideal diet type for your particular body. Revolutionising your diet will allow you to eat healthier and allow for better weight management. From reducing meat to increasing carbs, this test can help you.

Personalised Fitness Report

Find out whether or not you are built for power or endurance and which training would suit you better with your diet.

Personalised Caffeine Report

Some people think they need caffeine to set them up for their day, however, others can get jittery after just one cup. Find out if caffeine affects you in a negative or positive way.

Perfect for

If you are looking to understand how best to exercise, optimise your diet or formulate a heathy living plan based around your DNA.

Order today and understand more about how your body reacts to nutrition, exercise and caffeine.

The key DNA analysis made by your MyDNA test:

FTO Gene (Fat mass and Obesity-associated protein)

This gene controls your body size, your fat storage and your obesity.

MTIF3 Gene (Mitochondrial Translational Initiation Factor-3)

How quickly do you regain weight after dieting? This will tell you.

PPARG Gene (Peroxisome proliferator-activated receptor)

Used to facilitate the fat storage process for future energy use... or weight gain.

ADIPOQ Gene (Adiponectin)

Used to control your energy levels and burn fat. Understanding this gene is the hidden key to weight loss.

APOA5 Gene (Triglyceride levels)

This contributes to the regulation of triglyceride levels in the blood.

LIPC Gene (Cholesterol and triglycerides level)

This is involved in the way your body processes and breaks down dietary fats.

FADS1 Gene (Fatty acids processing)

This is specifically involved in the processing and production of unsaturated omega-3 and omega-6 fatty acid types.

Items included within the Allergy & Intolerance Choice 70 test:


  • Birch
  • Hazelnut
  • Olive
  • Cypress
  • Ash
  • Timothy grass
  • Rye
  • Bermuda/Couch grass
  • Bahia grass
  • Ragweed
  • Mugwort

  • English plantain
  • Cat dander
  • Horse dander
  • Dog dander
  • House dust mites
  • Cladosporium herbarum
  • Egg white
  • Milk
  • Cod
  • Salmon
  • Crab
  • Shrimp

  • Meat
  • Wheat
  • Rice
  • Soy
  • Potato
  • Peanut
  • Hazelnut
  • Almond
  • Tomato
  • Carrot
  • Strawberry
  • Apple


  • Salmon
  • Cod
  • Shrimp
  • Pork
  • Beef
  • Chicken
  • Wheat
  • Rye
  • Oat
  • Maize
  • Rice

  • Carrot
  • Celery
  • Cabbage
  • Garlic
  • Onion
  • Pea, green
  • Bean, green
  • Soy
  • Peanut
  • Tomato
  • Cucumber
  • Potatoe

  • Mustard
  • Egg white
  • Egg yolk
  • Cow’s milk
  • Goat milk
  • Sheeps milk
  • Orange
  • Banana
  • Apple
  • Hazelnut
  • Walnut
  • Almond

Choice 70 Kit:
• 1 x Alcohol wipe
• 1 x Plaster
• 1 x Absorbent pad
• 1 x Five Spot Blood Card
• 2 x Lancets CE 0344 (pin-prick system)
• 1 x Return envelope
• 1 x Activation card with adhesive label

MyDNA Kit:

1x DNA sample swab
1x Full sampling and completing Instructions
1x Unique registration code
1x Return envelope
1x Online results dashboard
1x Online diet and nutrition guidance

What items does this test for?

  • Raised IgE values prove clinically significant in identifying IgE-Mediated Allergy.
  • Removal of raised IgG4 items may improve lifestyle based on testimonial evidence.
  • CE approved sample collection kit.
  • Results do not constitute a medical diagnosis on their own, but may be used by your doctor or nutritional therapist to help form a diagnosis or rule out a condition.
  • Quantitative data using an ELISA testing methodology. All values measured in Kilounits per antigen per litre (KUA/L), our scale uses a universal cut off point of 0.35 in classifying a reaction.
  • >97% reproducible results. IgG4 values may change over time with diet.
  • Home testing kit provided.
  • Does not provide specific dietary recommendations for coeliacs, diabetics, pregnant/breastfeeding women
  • This is not a DNA Ancestry test, it will not help you to find out your ancestry.
  • Lab processing time can be up to 15 working days.
  • All MyDNA testing kits are compliant and registered with the Medicines & Healthcare products Regulatory Agency.


Blood (ELISA) tests define an intolerance/sensitivity as a specific IgG4 antibody reaction and an allergy as a specific IgE antibody reaction (IgE-Mediated).

All information in the reports produced is intended to support nutritional advice to optimise your diet. The results cannot be used to diagnose, treat or cure medical/health conditions.

The use of antihistamines prior to or during the blood sample collection process may affect your results, please contact our team for further advice.

Always seek the advice of your doctor or other qualified health provider if you have a medical condition and/or medical symptoms. Never disregard professional medical advice or delay in seeking it.